Mayor Pauline Cutter of San Leandro
San Leandro, California | 2018
Politician | Social Media Management & Content Creation
Mayor Pauline Cutter has been a long-time citizen of San Leandro and was elected to the mayoral seat in 2014 and pursued re-election in 2018. Her campaign focus was on making San Leandro a city of kindness through brand and action.
As a part of promoting her work in the community, it was necessary to leverage social media to reach an untapped audience. The work done consisted of recapping Mayor Cutter’s previous accomplishments, documenting her public activities, and promoting the community’s support for her campaign.
Process
Identification - Looking through Mayor Cutter’s social media accounts to identify the overall performance and brand.
Documentation - Collecting previous content and gathering new content throughout San Leandro to share on social media.
Publishing - Distribution of content on Instagram, Twitter, and Facebook.
Roles
Social Media Manager
Photographer
Videographer
Editor