United Administrators of Oakland Schools

Oakland, California | 2021
Education-based Union | Digital Branding

The Oakland Unified School District has over 110 different schools and about 37,000 students under its jurisdiction. With most large organizations, the workers unionized to fight for their rights, these individual administrators did the same through this union.

UAOS was looking to not only get new photos and an updated website but were looking to rebrand their organization entirely to fit the modern world.

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Process

 

  1. Identification - A brand assessment was conducted to figure out what UAOS actually needed as immediate actionable items.

  2. Development - Photography sessions were scheduled and website wire-frames were drafted to roll out the new look for UAOS.

  3. Re-Iteration - Once all the new content was rolled out, monthly development sessions are conducted to continuously build the brand.

Roles

 

• Creative Director

• Project Manager

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