San Leandro Improvement Association
San Leandro, California | 2018 - 2019
Business District | Social Media Management & Photography
Downtown San Leandro is the heart of San Leandro that features a variety of restaurants, personal care businesses, professional services, and other businesses in between. The San Leandro Improvement Association was created to help maintain the district with beautification, putting on community events, and supporting the local business community.
As a way to engage the community further, I was contracted to help manage their social media account while developing new content for the businesses across the district. The work had, of course, expanded from that and resulted in being an entire community outreach project to identify the needs of all the businesses while developing marketing plans for the organizations as I connected with them.
Process
Outreach - Contacted businesses across the district, informing them of the district’s promotional efforts, bringing a translator for businesses that do not speak English.
Content Creation - Photos and videos were collected across the district.
Promotion - Content was periodically released in line with a previously developed content calendar to promote businesses and events.
Reporting - Reports were generated monthly to share with the district board to guide the direction of further media for distribution.
Results
Facebook:
1.19% Increase in Likes
1.22% Increase in Followers
125% Increase in Impressions per Post
Instagram
4.54% Increase in Likes
26.11% Increase in Impressions per Post
Twitter
17.85% Increase in Followers
50.75% Increase in Impressions per Post
Roles
Community Manager
Social Media Manager
Designer
Photographer
Videographer
Editor